Maui Jim believes color and light are the key to human experience.

What sets Maui Jim apart from other brands is our unique ability to combine industry-leading technology, the culture and spirit of Hawaii, and all the benefits of an independently owned business. Jim sunglasses have the most advanced color-enhancing and glare-protection available. They eliminate the glare and turn up the color, making your everyday visual experiences richer and more colorful. Their sunglasses won’t change the world but they will change the way you see it.