Dr. Shelley Williams

Read Bio
Dr. Williams has been in private optometric practice since 1991. She graduated from the Southern College of Optometry in Memphis, Tennessee in 1991 where she received the Low Vision Student of the Year award, Most Professional Student Award and won the Research Poster Presentation Award from Bausch and Lomb. After her training, she returned to her hometown of Arlington, Texas to practice. She and her family opened Georgetown Vision Center and moved to Columbia in 1996. In June of 2007, Dr. Williams moved the practice to a larger location and changed the practice name From Georgetown Vision Center to Eyedentity Eyewear (Optical) and Williams Associates Eyecare (Patient care). Dr. Williams is a member of the Missouri Optometric Association, Central Missouri Optometric Association, and the American Optometric Association. She has been published in several optometric journals and has conducted contact lens research with Alcon and Bausch and Lomb. She currently lives in Columbia with her husband Barry and has two grown children, Caitlin and Colin.

Barry Williams

Owner/Optician, ABOC
Read Bio
Barry has over 12 years experience in the optical field. As an ABO certified optician, he understands optics which is essential in understanding which lens designs will perform best for each patient. He dedicates himself to learning new technology and makes it available to our patients. Barry also spends his time managing other technology and equipment within the practice and assisting Dr. Williams with practice management needs.

Tami Crowley

Optometric Specialist
Contact Lens Specialist
Read Bio
Tami, a true local Columbian, has been serving in the field of optometry for over 32 years. Tami has been with Dr. Williams since 2013 and has a wealth of knowledge to assist in patient care. As patient care coordinator, Tami provides communication and care between our patients and Dr. Williams. Please contact Tami if you have any medical questions at tami@myeyedentityeyewear.com.

Cindy Reeves

Read Bio
Cindy, a recent resident of Missouri, has worked for over 9 years in the optical industry in Utah. Cindy’s artistic aptitude and keen eye makes her a natural when choosing the perfect frames for our patients. With dozens of eyeglasses herself, she is helpful in getting you to try frame styles and colors that are “outside your box”. If you are looking for expert advice both in frame styling and lenses, please come in to see Cindy or contact her at cindy@myeyedentityeyewear.com.

Esther Candelaria

Optometric Specialist,
Contact Lens Specialist
Read Bio
Esther has worked in the optometric profession for over 8 years, beginning in the optical industry. She has been with Dr. Williams practice since 2014 and has expanded her expertise in patient care, diagnostic testing and management of our contact lens department. If you have questions concerning contact lenses, please contact Esther for more information at esther@myeyedentityeyewear.com.

Staci Blackwell


Emilie Dye

Billing Specialist

Jan Kennedy

Patient Coordinator

Gina Boelsen

Patient Relations Coordinator